October 24, 2007

My Wii Story

How do you market a revolutionary product that crosses generational boundaries and reaches beyond its traditional audience successfully and efficiently? You simply let people tell their own stories. Nintendo is doing that at MyWiiStory.com. Possibly the smartest advertising campaign for a video game EVER.

It's easy to see why you might want a Wii in your home if you can read the stories of dozens of families and how the Wii has become an integral part of their family time, and even how it is a positive influence on their lives.

Yep. I said positive influence. From a video game.

Here's my favorite Wii Story (posted by Chris Whitaker):

My son brought his new Wii to Easter Dinner. My mother in law, Dorothy, was so impressed she wanted to buy one for each of nine grandchildren. She called and traveled East Tennessee and KY buying them where she could find one. She had purchased seven and needed two to complete her task. It was a stormy night in April, a tornado touched down in our neighborhood, two miles from Walmart. Dorothy, knowing the local Walmart was expecting some Wii's on this date, called to see if they had arrived. The sales associate said they had and she could get them tomorrow. Dorothy stated she would come now. The sales associate said, "maam we are having a tornado". Dorothy said, "I know but I'll be there anyway". She drove to Walmart during the tornado just to purchase your product. The tornado did over 1 million dollars damage across the street from Walmart, but no damage to my 71 year old mother in law as she walked out of the Walmart carrying her three Wii purchases (1 for herself).
Can you imagine?

And because I can't resist, one more (posted by Carol Toy):

My son found his Wii when we were in Oregon on vacation. That was the start of our awesome Wii story. Although the whole family and all our friends enjoy playing, the most amazing players are "Grandpa Bill" and "Grandma Bert". Both are in their 80's. Grandpa has Parkinson's disease, Grandma has difficulty walking without a cane. Both can be found staying up late swing a golf club with Tiger Woods or bowling with the Mii family my son has created. Grandpa has, since the Wii came into our life, returned to hitting real golf balls at the driving range and uses his "skills" from bowling in is real-life senior bowling league. The sequencing, use of controls, etc. is helping to keep us all more alert. The friendly competition, laughter and time spent together are priceless. Thank you Wii for getting us out of our chairs to enjoy each other while keeping minds and bodies active. Wii should be prescribed by physicians for the increased well-being of all types of patients!
I love it! I am just DYING to get my parents to play with us! Both of them were hella good bowlers back in the day (Dad even has a few 300 games to his credit) but with arthritis and knee replacements and everything else, they haven't bowled in years! I can't wait to bowl with them.

Here's my Wii story:

I'm a member of Generation X, or so they tell me. The video game generation, right? But not me. My parents refused to buy me a game console, and it turns out that was ok, because I am PATHETIC at traditional games. Oh, I can run the maps and mazes, and strategize with the best of them, but I have rheumatoid arthritis, and I can't use the traditional controllers. I can't run the joystick and hit the buttons and shoot and duck and everything else all at the same time. I used to be the backseat driver in Nintendo land. I would call the shots and point out the bad guys and bonuses to get and where to move, and someone else would work the controller. Wii changed all that. Yeah, there are traditional elements to the controller, and many games require you to do many things at once, but the way you hold and use the Wii remote and nunchuck controller makes it easier for me to play the games myself. And games like Wii Sports don't require all that coordination, just holding the remote.

My husband is amazed. His wife, who could never play a game harder than Yoshi, Kirby, or some other game designed for a 5 year old, is kicking his ass at real video games. And I don't bitch when he plays, because I get to play, too. I can't even tell you how much fun we have together playing Wii.

Wii is also the star at every get together. Even our least outgoing friends can't resist an evening of Wii. And let me say, for the record, that since half of the games are apparently designed simply to make the player look like an idiot using the Wii remote, Wii and alcohol go pretty well together (I suggest Wario Ware: Smooth Moves and Rayman's Raving Rabbids for drunk Wii-ing) just be sure to wear the wrist strap and drink responsibly! We've laughed harder (even sober!) at the Wii, and the person playing at the moment, than we have in a long time.

It's amazing how a small change in the hardware can make such a difference in way we use and appreciate the game console... Thanks, Nintendo, for making a game I can play, too!

Oh, and for the record, this is a personal, unpaid endorsement. LOVE my Wii, and I think the ad campaign is just SMART.

Posted by caltechgirl at October 24, 2007 01:31 PM | TrackBack