Full circle

Over the last several years professional teams and colleges alike have been tripping over themselves in a rush to sell the "naming rights" of their home stadiums and arenas to corporate partners for a boatload of cash. Because of this a number of historic stadium names have been lost. Some examples: Candlestick Park, long home of the Giants and 49ers is now Monster Park, it's 3rd or 4th name; and New Jersey's Brendan Byrne Arena, long home of the NHL's Devils, is now the Continental Airlines Arena.

Colleges too are jumping on the bandwagon. Syracuse plays in the Carrier Dome (which ironically enough has no air conditioning!), and the University of Missouri briefly named its on-campus arena Paige Arena, after Elizabeth Paige Laurie, a Wal-Mart heiress, at least until her roommate at USC (that's right, she was not a U of M student, either!) revealed that Miss Laurie had engaged in academic dishonesty and subsequently left the university.

But the trend has now come full circle. Officials in Glendale, AZ announced today that the naming rights to the new Cardinals Stadium have been sold. To the University of Phoenix.

Now I know that U of P is a corporate entity more than a school, but it is deliciously funny to see a corporation pay to call a stadium "University of [anything] Stadium".